Netflix weighs up crackdown on password sharing

Streaming service tests feature that asks viewers if they share a household with subscriber

Netflix has begun testing a feature that asks viewers whether they share a household with a subscriber, in a move that could lead to a crackdown on the widespread practice of sharing passwords among friends and family.

Some Netflix users are reported to have received a message asking them to confirm they live with the account owner by entering a code included in a text message or email sent to the subscriber.

“If you don’t live with the owner of this account, you need your own account to keep watching,” the message states.

So far, viewers have been given the option to delay verification and keep watching Netflix.

“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a spokesperson for Netflix said.

Netflix has previously said it was comfortable with users sharing their passwords, with Reed Hastings, the company’s co-founder and co-chief executive, said there were “no plans” to crack down on the practice.

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